Episode 12: From the Guardian to Vogue, via freelancing

Digital strategist & journalist Laura Oliver is currently acting Head of Audience Growth at Vogue International, and was Head of Social and Community at The Guardian, until she went freelance two years ago, following voluntary redundancy.

Freelancing wasn’t the plan after leaving The Guardian – Laura says she kind of fell into it – but once she’d made the decision, she made use of LinkedIn to get work, and she goes into detail on the episode on how she did that.

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Social and community are some of the newer departments in any newsroom, and Laura mentions how she had to really sell her department to the newsrooms she’s worked in. Good thing she did. Social media and community-generated content (aka user-generated content, or UGC) have become the main avenues for news gathering and story promotion.

As a result, people working in these departments often found themselves desk-bound, but not Laura – she tells us how she got involved in a freelance trip to Nepal, and, of course how she found herself booked into to give a talk in Hell, which had frozen over.











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I like the comma in American headlines, I think England needs it.

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