List of Apple Podcast Categories & How to Choose

Apple Podcast Categories | In today’s bustling podcasting landscape, finding your niche and standing out amidst the sea of audio content can be a thrilling yet daunting task. One of the pivotal decisions in this journey is selecting the right category for your podcast on platforms like Apple Podcasts.

In this article, we’ll dive deep into the world of Apple Podcast Categories, exploring the vast array of options available and providing actionable tips on how to choose the perfect category for your show. So grab your headphones, tune in, and let’s embark on this exciting exploration of Apple Podcast Categories together.

List of Apple Podcast Categories & Sub Categories

Here are the categories available on Apple Podcasts:

  1. Arts
    • Books
    • Design
    • Fashion & Beauty
    • Food
    • Performing Arts
    • Visual Arts
  2. Business
    • Careers
    • Entrepreneurship
    • Investing
    • Management
    • Marketing
    • Non-Profit
  3. Comedy
    • Comedy Interviews
    • Improv
    • Stand-Up
  4. Education
    • Courses
    • How To
    • Language Learning
    • Self-Improvement
  5. Fiction
    • Comedy Fiction
    • Drama
    • Science Fiction
  6. Government
  7. History
  8. Health & Fitness
    • Alternative Health
    • Fitness
    • Medicine
    • Mental Health
    • Nutrition
    • Sexuality
  9. Kids & Family
    • Education for Kids
    • Parenting
    • Pets & Animals
    • Stories for Kids
  10. Leisure
    • Animation & Manga
    • Automotive
    • Aviation
    • Crafts
    • Games
    • Hobbies
    • Home & Garden
    • Video Games
  11. Music
    • Music Commentary
    • Music History
    • Music Interviews
  12. News
    • Business News
    • Daily News
    • Entertainment News
    • News Commentary
    • Politics
    • Sports News
    • Tech News
  13. Religion & Spirituality
    • Buddhism
    • Christianity
    • Hinduism
    • Islam
    • Judaism
    • Religion
    • Spirituality
  14. Science
    • Astronomy
    • Chemistry
    • Earth Sciences
    • Life Sciences
    • Mathematics
    • Natural Sciences
    • Nature
    • Physics
    • Social Sciences
  15. Society & Culture
    • Documentary
    • Personal Journals
    • Philosophy
    • Places & Travel
    • Relationships
  16. Sports
    • Baseball
    • Basketball
    • Cricket
    • Fantasy Sports
    • Football
    • Golf
    • Hockey
    • Rugby
    • Running
    • Soccer
    • Swimming
    • Tennis
    • Volleyball
    • Wilderness
    • Wrestling
  17. Technology
  18. True Crime
  19. TV & Film
    • After Shows
    • Film History
    • Film Interviews
    • Film Reviews
    • TV Reviews

These categories cover a wide range of topics and interests for podcast listeners.

Understanding Apple Podcast Categories

When you first delve into the world of podcasting on Apple Podcasts, understanding how categories work is essential. Here’s a detailed breakdown to help you grasp the concept effectively:

1. Broad Categories vs. Subcategories

Understanding Apple Podcast Categories

  • Apple Podcasts organizes shows into broad categories such as Arts, Business, Comedy, Education, Fiction, Government, Health & Fitness, Kids & Family, Leisure, Music, News, Religion & Spirituality, Science, Society & Culture, Sports, Technology, True Crime, and TV & Film.
  • Each broad category contains several subcategories that further categorize podcasts based on specific themes or topics. For instance, the Business category includes subcategories like Careers, Entrepreneurship, Investing, Management, Marketing, and Non-Profit.

2. Diverse Range of Categories

Apple Podcasts offers a diverse range of categories to cater to various interests and preferences. Whether you’re passionate about history, science, spirituality, sports, technology, or entertainment, there’s a category that aligns with your podcast’s content.

3. Targeting Specific Audiences

Choosing the right category and subcategory is crucial for targeting specific audiences. For example, if your podcast focuses on self-improvement and personal development, selecting the Self-Improvement subcategory under Education ensures that your content reaches listeners interested in this niche.

4. Increased Discoverability

Opting for relevant subcategories enhances your podcast’s discoverability. When users browse through specific categories of interest, your show is more likely to appear in their search results, increasing the chances of gaining new listeners.

5. Expanding Reach with Dual Categories

  • Apple Podcasts allows you to choose two categories for your show: a primary category and a secondary category. Utilizing both slots effectively can expand your reach and attract a wider audience.
  • For instance, if your podcast covers topics related to both Technology and Business, you can select Technology as the primary category and Business as the secondary category to reach listeners interested in both domains.

Understanding how Apple Podcast Categories function empowers you to make informed decisions when selecting categories and subcategories for your podcast, ultimately contributing to its visibility and success on the platform.

— How To Make Money Podcasting – A Comprehensive Guide for Podcasters

Importance of Choosing the Right Category

Selecting the appropriate category for your podcast on Apple Podcasts is more than just a technicality; it plays a crucial role in shaping your podcast’s visibility, audience engagement, and overall success. Here’s why choosing the right category is paramount:

1. Targeted Audience Reach

Opting for a specific category and relevant subcategory ensures that your podcast reaches its intended audience. When users explore categories aligned with their interests, they are more likely to discover and engage with your content.

2. Enhanced Discoverability

The right category increases your podcast’s discoverability. It improves the likelihood of your show appearing in search results and recommendations within Apple Podcasts, making it easier for potential listeners to find and explore your episodes.

3. Improved Ranking and Recommendations

Being categorized accurately can boost your podcast’s ranking within its niche. Higher rankings translate to increased visibility and exposure, leading to more organic growth and recommendations to new listeners.

4. Establishing Credibility and Authority

Aligning your podcast with the appropriate category showcases your expertise and authority in a specific subject area. This helps in building credibility among your target audience and establishes trust, leading to a loyal listener base.

5. Competitive Advantage

Choosing a less competitive subcategory can give your podcast a competitive edge. It allows you to stand out in a smaller pool of podcasts, making it easier for your show to gain attention and recognition.

6. Curated Recommendations and Playlists

Apple Podcasts curates recommendations and playlists based on categories and subcategories. By selecting the right category, your podcast may be featured in curated lists and recommendations, exposing it to a wider audience.

7. Increased Engagement and Interaction

When your podcast is categorized accurately, listeners are more likely to engage with your content, leave reviews, and share episodes with others who share similar interests. This interaction fosters a sense of community and loyalty around your podcast.

In essence, the importance of choosing the right category for your Apple Podcast cannot be overstated. It not only shapes your podcast’s identity but also influences its growth, engagement levels, and long-term success within the podcasting ecosystem.

How to Choose the Right Apple Podcast Category

Selecting the perfect category and subcategory for your podcast on Apple Podcasts requires careful consideration and strategic planning. Here’s a step-by-step guide to help you navigate this process effectively:

1. Focus on Subcategories

  • Prioritize subcategories over broad categories whenever possible. Subcategories allow for more targeted audience reach and better visibility within specific niches.
  • For example, if your podcast focuses on marketing strategies for small businesses, choosing the Marketing subcategory under Business ensures that your content reaches marketers and business owners interested in this area.

2. Relevance and Competition

  • Choose categories and subcategories that align closely with your podcast’s core content and themes. Relevance is key to attracting the right audience and gaining their interest.
  • Consider the level of competition within each subcategory. If two subcategories seem suitable, opt for the one with less competition to improve your chances of standing out.

3. Utilize Apple Podcasts Connect

  • Use Apple Podcasts Connect, the platform’s dashboard for podcasters, to manage your show and select categories and subcategories.
  • Log in to Apple Podcasts Connect and navigate to the “Categories” section to choose the primary and secondary categories for your podcast.

4. Utilize Two Categories

How to Choose the Right Apple Podcast Category

  • Apple Podcasts allows you to select two categories for your podcast: a primary category and a secondary category. Utilize both slots to maximize your podcast’s discoverability.
  • Select categories that complement each other and cover different aspects of your podcast’s content. This expands your reach and attracts diverse listeners.

5. Research and Explore

  • Take time to research and explore the full list of Apple Podcast categories and subcategories. Familiarize yourself with the available options to make informed decisions.
  • Stay updated on any new categories or changes introduced by Apple Podcasts. Regularly check for updates to ensure your podcast remains categorized accurately.
How to Choose the Right Apple Podcast Category


More tips

By following these steps and guidelines, you can effectively choose the right Apple Podcast category and subcategory for your show, enhancing its visibility, audience engagement, and overall success on the platform.

Tips for Optimizing Category Selection

Optimizing your category selection on Apple Podcasts can significantly impact your podcast’s discoverability and audience engagement. Here are some actionable tips to help you make the most out of your category selection:

1. Browse the Full List of Categories and Subcategories

Take the time to explore and familiarize yourself with all the categories and subcategories available on Apple Podcasts. This comprehensive understanding will enable you to make informed decisions when selecting the most relevant categories for your podcast.

2. Stay Updated on Changes and Additions

Apple Podcasts occasionally introduces new categories or makes changes to existing ones. Stay updated with these developments to ensure that your podcast remains categorized accurately and takes advantage of any new opportunities for visibility.

3. Align with Your Podcast’s Core Content

Choose categories and subcategories that closely align with the core content and themes of your podcast. This ensures that you attract the right audience who are genuinely interested in your podcast’s topics and discussions.

— Create Narrative Podcasts: A Step-by-Step Guide

4. Consider Audience Preferences

Put yourself in the shoes of your target audience and consider what categories they are likely to browse when searching for podcasts. Tailor your category selection to match these preferences, increasing the chances of your podcast being discovered by your ideal listeners.

5. Opt for Specific Subcategories

Whenever possible, opt for specific subcategories rather than broad categories. Specific subcategories allow you to target niche audiences more effectively and differentiate your podcast from others in the same category.

6. Utilize Both Primary and Secondary Categories

Take advantage of Apple Podcasts’ feature that allows you to select both a primary and secondary category for your podcast. Choose complementary categories that cover different aspects of your podcast’s content to expand your reach and attract diverse listeners.

7. Regularly Review and Update

Periodically review your category selection and make any necessary updates based on changes in your podcast’s content or audience preferences. Keeping your categories relevant ensures ongoing optimization for visibility and engagement.

By implementing these tips and strategies, you can optimize your category selection on Apple Podcasts, increasing your podcast’s chances of being discovered by the right audience and maximizing its impact and success on the platform.


In conclusion, choosing the right category and subcategory for your podcast on Apple Podcasts is a crucial step towards enhancing its visibility, attracting the right audience, and ultimately achieving success in the podcasting world.

By understanding the diverse range of categories available, prioritizing relevance and audience preferences, utilizing Apple Podcasts Connect effectively, and staying updated on changes and additions, you can optimize your category selection and position your podcast for growth and engagement.

Remember to browse the full list of categories, consider competition, align with your podcast’s core content, and utilize both primary and secondary categories to expand your reach. Regularly reviewing and updating your category selection ensures ongoing optimization and keeps your podcast relevant in the ever-evolving podcasting landscape.

By following these tips and strategies, you can maximize your podcast’s discoverability, connect with your target audience more effectively, and create a meaningful impact with your content. Here’s to your podcast’s continued success on Apple Podcasts and beyond!

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